Kappahl is on a journey with innovative and modular fashion development, and when they launched a new dress with a modular design, I was involved in creating a campaign to inspire customers how to build and use their wardrobes in a more efficient way, with one dress for many occasions.
CREATIVE IDÈA AND ART DIRECTION
MEDIA: ONLINE, PAID ADS, YT, SOME, TIKTOK, PRESSRELEASE, GIFT PRINTS.
Bumper for TikTok
Creating an interest on social media